Ofcom permits non-shopping TV channels to make up to three hours available each day for long-form teleshopping. As these hours are allowed in addition to the channel's normal commercial minutage, teleshopping provides channels with an opportunity to generate significant incremental revenues - at virtually no cost.

Traditionally, long-form teleshopping airtime has been used by a fairly small group of specialist teleshopping companies, many of whom have their own 24-hour home shopping channels on digital television. Looking forward, one can expect to see branded products and service organisations utilising teleshopping as an integral part of their marketing mix.

Dolphin Television is ideally placed to provide teleshopping solutions to broadcasters and advertisers alike.

For broadcasters, Dolphin provides;

• Access to a large and expanding pool of advertisers regularly buying teleshopping airtime
  
• An airtime-sales process designed to maximise teleshopping revenues to broadcasters from day one
  
• Expertise in the field of teleshopping regulation and compliance issues
  
• Back-office systems to manage planning, compliance, scheduling and trafficking as well as invoicing and collection.

In summary, Dolphin works with broadcasters to provide a "one-stop-service" - managing teleshopping airtime on their behalf and generating immediate, incremental revenues for the channel.

If you are a new or existing TV broadcaster and want to maximise your potential teleshopping revenues, contact Dolphin Television.

For advertisers, Dolphin offers;

• Access to over 2000 hours of long and short-form teleshopping each month across a range of entertainment, movie, documentary and sports channels
  
• The opportunity for advertisers to test new channels and new products without a requirement for long-term spending commitments
  
• Help and guidance with all aspects of regulation and compliance issues
  
• Assistance in the production of long and short-form programming

Whether you already have teleshopping products and programming, (or are thinking of utilising teleshopping in the future), Dolphin Television provides the airtime and services to help make your teleshopping campaigns successful and profitable.

If you would like to know more about teleshopping opportunities with Dolphin Television contact Mike Wells, Deputy Managing Director @ mike.wells@dolphintv.com.